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Gately Campaigns lets you create and send beautiful email campaigns to your members. Segment your audience, design emails visually, and track performance.

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Features

Visual Editor

Drag-and-drop email builder

Audience Segments

Target specific member groups

Templates

Pre-built email templates

Analytics

Track opens, clicks, and conversions

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Creating Campaigns

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Via Dashboard

  1. Navigate to Campaigns
  2. Click Create Campaign
  3. Choose a template or start from scratch
  4. Design your email
  5. Select recipients
  6. Schedule or send immediately

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Email Editor

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Block Types

BlockDescription
TextRich text content
ImageSingle image with link
ButtonCall-to-action button
DividerHorizontal separator
SpacerVertical spacing
ColumnsMulti-column layout
VideoEmbedded video thumbnail
SocialSocial media links

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Personalization

Use merge tags to personalize emails:
TagDescription
{{first_name}}Member’s first name
{{last_name}}Member’s last name
{{email}}Member’s email
{{plan}}Current plan name
{{custom.field}}Custom field value
Example: 
<p>Hi {{first_name}},</p>
<p>Thanks for being a {{plan}} member!</p>

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Audience Targeting

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Segments

Create segments based on member attributes:
FilterOptions
PlanSpecific plan or any paid
StatusActive, inactive, pending
Signup DateBefore, after, between
Last LoginDays since last login
Custom FieldsAny custom field value

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Example Segments

  • New Members: Signed up in last 7 days
  • Premium Users: Plan is “premium” or “enterprise”
  • Inactive: No login in 30+ days
  • Engaged: Opened last 3 campaigns

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Scheduling

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Send Options

OptionDescription
Send NowImmediate delivery
ScheduleSpecific date and time
TimezoneRecipient’s local time

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Best Times

Gately can optimize send times based on:
  • Historical open rates
  • Recipient timezone
  • Industry benchmarks

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Analytics

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Campaign Metrics

MetricDescription
SentTotal emails sent
DeliveredSuccessfully delivered
OpensUnique opens
ClicksUnique link clicks
BouncesFailed deliveries
UnsubscribesOpt-outs

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Tracking

All links are automatically tracked. View:
  • Which links were clicked
  • Click-through rates
  • Geographic data
  • Device/client info

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Transactional Emails

For automated emails (welcome, password reset, etc.), use transactional email settings:
  1. Go to Campaigns > Transactional
  2. Configure email templates
  3. Customize content and branding

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Email Types

TypeTrigger
WelcomeNew member signup
Password ResetReset request
Email VerificationAccount verification
Plan ChangedSubscription update
InvoicePayment received

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API Usage

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Send Campaign

curl -X POST "https://api.usegately.com/api/v1/campaigns/{campaign_id}/send" \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "X-Project-ID: your-project-id" \
  -H "Content-Type: application/json" \
  -d '{
    "segment_id": "seg_123",
    "schedule_at": "2024-01-20T10:00:00Z"
  }'

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Get Campaign Stats

curl -X GET "https://api.usegately.com/api/v1/campaigns/{campaign_id}/stats" \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "X-Project-ID: your-project-id"
Response: 
{
  "sent": 1000,
  "delivered": 985,
  "opens": 450,
  "unique_opens": 380,
  "clicks": 120,
  "unique_clicks": 95,
  "bounces": 15,
  "unsubscribes": 3
}

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Email Deliverability

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Best Practices

Set up SPF, DKIM, and DMARC records for better deliverability.
Remove bounced and inactive emails regularly.
Verify email addresses before adding to your list.

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Domain Setup

  1. Go to Settings > Email > Domain
  2. Add your sending domain
  3. Configure DNS records:
    • SPF record
    • DKIM record
    • DMARC record
  4. Verify domain

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Integrations

Connect with email service providers:
  • Resend: Default provider
  • Mailchimp: Sync audiences
  • SendGrid: Alternative provider
  • Custom SMTP: Your own server